BlueEX: Taking E-commerce logistics public

Published on: January 10, 2022

“Trust and loyalty are currencies in Pakistan, which are invaluable, you can’t buy those and only time develops those”, says Ali Aamer Baxamoosa, the Executive Director of UNSL (BlueEX).

Ali Aamer Baxamoosa, along with Imran Baxamoosa, the Founder of BlueEX established what is a fully integrated e-commerce logistics provider with a streak of creative innovation. With a dedicated Cash-on-Delivery (COD) network across the country, it is also the first logistics company to offer Cash-on-Delivery services.

Ali and Imran started the company from the ground-up and have transformed BlueEX from an airline cargo service provider to a technology-driven enterprise that is now preparing for the next big step in its eventful journey by going public.

BlueEX is a company of many firsts and is also the first Pakistani company to apply for listing at the Pakistan Stock Exchange Limited in the logistics technology segment.

BlueEX’s internal model is one that believes improving conditions for its stakeholders, its workers and its customers will lead to larger change through consistent improvement. They operate on the plan that soon, the very people who have helped BlueEX get on the stage that it is at today, will be able to invest in their own supply chains in the near future.

“In fact, having someone else have another point of view is actually what makes us excel because we see a 360 degree view of a problem”, says Imran Buxamoosa, as he describes the unique approach BlueEX has to professional relationships within the company. Approaches like this are extremely rare in corporate settings but BlueEX greatly values the trust and loyalty of all of its stakeholders and holds the firm belief that this is something that cannot be taken for granted. The company has nurtured its internal relations in a way that enables it to function as one big family, where the values prioritise a balance whereby they supplement and complement each other to promote a multi-faceted and positive organisational culture.

Their vision is not limited to their direct stakeholders but also towards Pakistan as a whole. BlueEX plans to connect Pakistan’s domestic economy with international stakeholders and customers. This will be a way for Pakistani products to make their way into the international markets on a very large scale. By using new technologies and partnerships, BlueEX is bringing Pakistan’s economy to its next stage.

Watch our full conversation with Ali and Imran Buxamoosa to learn more about their unique outlook on technology, business, economy and their vision for the future of BlueEX.