If you love Pakistani cricket you know of this sports brand
Published on: April 8, 2018
The CA logo on cricket bats is among brand symbols that millions of Pakistanis are familiar with. But have you ever wondered what CA Sports stands for?
The company founded in 1958 was named after its founder Charaghdin Abdulrasheed. While best known for their cricket equipment, CA Sports started with producing wooden tennis rackets and it was not until 1965 that it started producing cricket bats.
One of the country’s oldest sports brands, CA Sports, has had several wins to its name. One of them was making Saleem Malik a brand representative, which made Malik the first international cricketer to sign on with CA Sports in the 1980s. Later in 1997, CA Sports had an even bigger win when it signed on Brian Lara, among the finest cricketers of all times.
CA Sports is headquartered in Sialkot, which is a hub for manufacturing sports and leather goods. The beginnings of the sports industry in the city can be traced to 1918 when a football supplied by a British Army personnel was re-stitched in Sialkot. After this, local production began in the city.
Today, Sialkot’s contribution to Pakistan’s exports is nearly $1.65 billion annually.
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