Our Mission
We give visibility to businesses, CEOs, entrepreneurs, startups, thought leaders, and individuals who play an integral role in shaping our shared world.
We envision a Pakistan where all sectors in the economy interact freely with one another, engage in open dialogue and have the opportunity to grow. As a country with over 60% of its population still in its youth, Pakistan has tremendous potential for economic and intellectual growth.
Together we hope to learn, grow, collaborate.
Our Business
We are part of Pakistan’s growing community of content creators bringing engaging and relevant stories to audiences while supporting our business partners in gaining visibility online.
We promote our sponsors through their association with positive content on Pakistan. We also build narratives around businesses, industries, and causes that our clients can own and support.
We are a commercial business and we earn revenue through sponsors and partners who share our vision.
For more information on how you can partner with us, email us on connect@vcast.online.
The Team
Mansoor Ahmed Ali
CEO
Mansoor is a marketing guy. He believes in the power of the Internet and social media to bring it all together.
In his previous life he was part of the leadership team at one of the largest media
agencies
of the country, which won multiple international awards. Some of his prominent
clients were
Coca-Cola, Mondelez International, Samsung, Engro Foods and Etihad Airways.
He was
also the
project manager for Coke Studio, considered one of the most valued branded
activations in
Pakistan.
In the earlier part of his career, Mansoor worked in Dubai for a management consulting firm, which served various private equity funds operating in the Middle East, North Africa and South Asia regions.This experience enabled him to gain a well-rounded macro view of the nexus between finance and entrepreneurship.
Mansoor is a Bachelor in Economics from the Lahore University of Management Sciences (LUMS).
Mahrukh Saleem Ansari
Associate Producer
Mahrukh could have been a doctor today. She is glad she’s not.
A premedical student, Mahrukh ended up at IVSAA because her acceptance letter from Ziauddin University came much after
she had already started art school - much to her parents’ dismay and her delight.
Mahrukh has a Bachelor's in Communication Design and was the valedictorian of her class of 2017. Her thesis project, which received an overall distinction, looked at gender roles within the domestic sphere. Mahrukh is known for her meticulous attention to detail, staying calm under pressure and her recently-acquired art of multitasking. She is thankful she is not a surgeon; but her background in premedical has given her enough self-discipline to set her priorities right and be able to exercise empathy in life and work.
When she is not brewing design ideas, she can be found flipping tabs and shopping online, doodling in her signature pen and ink or flexing muscles through facial yoga.
Ali Akbar Aun Ali
Associate Producer
Ali Akbar is an ambitious filmmaker, photographer and creative designer.
He recently graduated from the Indus Valley School of Art and Architecture (IVSAA) with a degree in Communication Design. Ali has worked on documentaries, music videos, short films and design campaigns.
His interests lie in social-awareness projects and his recent works include the documentaries “Giddu Bandar Sab Andar” and “Bhook,” which talk about mental illness and malnutrition, respectively.
He loves travelling, meeting new people and listening to the stories they have to share. Punctuality is (very) important to Ali. He walked out of his first job interview because the interviewer was 15 minutes late.
Safee Ul Haque
Strategy Associate
Safee knows that words matter.
He spent most of his undergraduate years writing plays, managing student societies, and excelling in public speaking. He now uses this experience to raise awareness and build consensus around social issues.
Safee majored in marketing, a choice influenced by his study of academic research on consumer socialisation. He also nurtures an active interest in the growing role of public-private partnerships, and as part of his senior year, worked on developing a sustainable tourism model for Tharparkar. His experiences thus far have led him to develop a strong belief in the power of a thoughtful campaign, and the endless opportunities digital platforms provide.
At VCast, he sees the opportunity to polish his skill set, gain unique insights into business development, and to project Pakistan to the world in a positive light.
When not attending MBA classes at the IBA or driving, Safee can be found playing the keyboard, exploring the city’s best Biryani joints, or pondering over the eternal question: “Why do spiders have eight legs?”
He wants you to know that he is a great travel companion, and you’re welcome to share his airplane playlist – which includes episodes of Air Crash Investigation, and the Titanic film score.
Ramesh Solanki
Admin Officer
Ramesh has spent the last 20 years running office operations in diverse sectors.
Starting out at the multinational, ENI energy, in 1998, he then worked for a university before finally coming to the media space working for agencies such as Starcom.
His greatest ambition and dream is to provide his three children with the education he never had and secure a successful future for them. Office administrator by day and rickshaw-driver by night, Ramesh is a strong believer in working hard to achieve one’s goals.
Proud husband to Farzana, a full-time caretaker, Ramesh also enjoys playing football, carom and snooker.
